Category Archives: Baking Mad News

Want to be on TV?

by Bakingmad

Eric LanlardAttention all budding bakers! Do you love experimenting in the kitchen? Have you got some impressive recipes up your sleeve that could wow even a master baker?

If so Baking Mad needs you!

We are looking for passionate bakers to compete in a mini bake off. The lucky winner will have a 1-1 lesson with baker to the stars Eric Lanlard and appear on the popular TV series Baking Mad with Eric Lanlard!

Twice winner of the prestigious Continental Patissier of the Year at the British Baking Awards, Eric has earned himself an international reputation for show stopping cakes. Through his designer cake emporium Cake Boy, Eric attracts an impressive A-list clientele and a global fan base.

Do you think you’ve got what it takes to impress Eric with your culinary skills? If so please email us at bakingmad@infinite-media.tv where you will be prompted to fill in one of our application forms.

Good luck!


National Baking Week

by Bakingmad

Whisks at the ready, National Baking Week is finally here! Yes, that’s right, it’s time to roll up your sleeves, put on your pinny and get baking for Britain.

Fronted by Ruth Clemens, finalist of 2010′s Great British Bake Off and popular author of The Pink Whisk blog, National Baking Week aims to get Britain back into the kitchen. The campaign is being sponsored by some of the biggest names in the world of home baking including Billington’s, Allinson, Silver Spoon, Happy Eggs and Pyrex.

Celebrations kicked off in the capital yesterday and we were at St Pancras station to see the unveiling of this rather impressive creation.

National Baking Week

The seven foot cake, which recreates a map of the London underground, along with several of the city’s most famous landmarks, is made from a variety of different recipes and baking techniques.

National Baking Week

Visit the National Baking Week website to to see how this amazing cake was put together. Plus there’s a chance to win some great prizes throughout, including a Baking Mad hamper.

 


The Art of Puddings

by Bakingmad

If you are looking for small intimate cookery classes in NW London the Art of Puddings could be perfect for you.

They offer small intimate classes which concentrate on making impressive and delicious desserts that you will want to repeat time and time again!!

Using only the finest ingredients sourced from specialist suppliers to make fabulous desserts – from classic puddings, cakes, tarts and flans to sorbets and mousses this course is bound to inspire any keen baker and offer a helping hand to those less confident. For more information click on http://www.theartofpuddings.com/


Thomas Allinson Victorian Recipes

by Bakingmad

Thomas Allinson is an important figure in the history of bread and flour in Britian. A pioneer of his time, in 1892 Thomas Allinson founded his famous mill making wholemeal flour (similar to that Allinson produce today) which bakers then crafted into wholemeal loaves. In 1982 Thomas Allinson was ridiculed for this beliefs that wholemeal was healthier for the British public but today we realise he was a genius of his time!!

Allinson Bread and Flour products follow similar ethics that Thomas Allinson held back in 1892. For example two slices of Allinson Wholemeal Bread topped with oat bran, made with 100% whole grain flour provides you with 100% of your daily whole grain! How great is that!

To celebrate this we have added some of Thomas Allinson recipes to Baking Mad.com exclusively for our lovely members to try! Please note however, we hold no fault for the outcome of these interesting  and eccentric baking ideas!! Hope you have fun with these Victorian classics including Almond Cheesecake, Apple Cake, and Coconut Rock Cakes

Upload your bread recipes onto Baking Mad’s facebook page Baking Mad UK between 16th October and 7th October to win an Allinson Hamper. 30 Runners Up will receive copy of Allinson Essays packed full of more information on the wonderful yet eccentric Thomas Allinson


Allinson Bread Baking and New Look

by Bakingmad

 At Baking Mad we love to make bread using the finest ingredients from Allinson Flour, but sometimes we understand when we are in a rush we need to use readymade bread. Also when we are baking our favourite recipes like summer fruits pudding or apple charlotte we won’t make bread specifically to then bake with it! That’s just silly!

When buying readymade bread we always choose Allinson Bread particularly the wholemeal topped with oat bran. Made with 100% whole grain flour and slowly batch baked for a softer texture its perfect for baking! What’s even better is that two slices of Allinson Wholemeal bread provides you with 100% of your daily whole grain – baking using a healthier option – what more could be better!

Other breads they have within the range include Sunflower and Pumpkin which combines white & wholemeal flours with crunchy sunflower & pumpkin seeds. Two slices of Allinson Sunflower & Pumpkin bread provides you with 40% of your daily whole grain! So what better excuse than to get baking with it!!

They have also launched a Brown Batch with the Taste of Sourdough which as all you bakers in the know will realise is bang on trend and again two slices of this bread provides you with 65% of your daily whole grain. If this new Allinson bread has inspired you to have a go at making your own sour dough bread why not have a go at making your own sour dough bread recipe.

You might notice Allison Bread has a new look in store to, the packaging now looks more like our favourite Allinson flour so will be easier to find for Baking Mad members! To celebrate this re launch the lovely people at Allinson Flour have given us some inside information on in store discounts for our very privileged Baking Mad members. The range is only £1 in the following stores:

Morrisions from now! (2nd September) for 4 weeks

Sainsbury from now! (2nd September) for 4 weeks

Asda from 12th September for 4 weeks

Tesco from 19th September for 4 weeks

You will also be VERY pleased to know this is the date that the special new Taste of Sourdough bread is available.

Happy Bread Baking!!


Jason Atherton- Top Ten of the new Good Food Guide

by Bakingmad

Jason Atherton, chef/owner of Pollen Street Social http://www.pollenstreetsocial.com/

Great news.  My restaurant is listed in the Top Ten of the new Good Food Guide – the UK’s bestselling restaurant guide.  Not only that, we also received an accolade for Best New Entry! http://www.thegoodfoodguide.co.uk/news/the-good-food-guides-top-10-restaurants-2012

Apart from the food, the décor and the ambience, it appears that my new dessert bar where customers can see our sweet creations made in front of them – much like a cocktail bar – is going down a storm

A combination of using the best ingredients – including  Billington’s unrefined sugars – and some inspired recipes such as candied beetroot, macerated yellow peaches, sweet carrot granita and tarragon ice cream, is keeping my desserts team very busy.  Have a go at some of my recipes  http://www.bakingmad.com/, or pop into the restaurant.

Pollen Street Social, 8-10 Pollen St, W1 (020 7290 7600), pollenstreetsocial.com


Bake & Save with Sainsbury’s

by Bakingmad

Bake & Save with Sainsbury’s – get incredible savings off all your baking items from 20th July – 31st August.

Keep the kids entertained with fantastic deals across the entire baking range. Get your hands on great offers on a wide range of home baking ingredients. 

Just some of the products included are – 33% off Allinson Nature Friendly Flours was £1.14 now 79p, 33% off Silver Spoon Cakecraft Dark Chocolate Chips was 72p now 48p, 33% off Silver Spoon Sugar Strands was 79p now 32p.  There are so many more products available…Check out Sainsbury’s Bake & Save page now for more details. 

Don’t forget if you’re stuck for recipe ideas to have a look on our website for some inspiration.

http://bakingmad.com/ideas

 


Billington’s – Good Housekeeping Approved

by Bakingmad

At Baking Mad, we are huge fans of Billington’s products and it turns out we are not alone.    Good Housekeeping Institute have said “Billingtons golden granulated, dark muscovado and light muscovado sugars were all tested on their own and in a variety of recipes and passed the Good Housekeeping Approved standard.”

You may not realise this but by using Billington’s unrefined sugars, your recipes/baking will have the best colour and flavour.  This is because unrefined sugars are simply produced by locking in rather than refining out the natural molasses of the sugar cane.

Why not try our selection of recipes that really show off the rich goeey toffee flavours that unrefined cane sugar brings to your baking.


Sainsbury’s Baking Recipe Collection Winners!

by Bakingmad

Congratulations to the 10 winners of our Baking Recipe Collection Competition.  They all answered correctly the number 2 which was the answer to this question - How many bananas are used in the Passion Cake with Nutty Cream Cheese?

Congratulations! You have all won a copy of ‘Baking Recipe Collection’ by Sainsbury’s.  I hope you all enjoy the book!

Samantha Gray
Sally Webb
Pat Howell
Mary Speller
Jane Drew
Stephanie Pollard
Adele Hill
Joanne Peacock
Wendy Graham
L Lau


Bespoke Cake Competition Winner!

by Bakingmad

Congratulations to Vivien Lowden and her daughter Holly.  Vivien nominated her daughter Holly to win a Bespoke Cake made by Master Patissier Eric Lanlard!  Vivien nominated her daughter Holly to win a fabulous cake worth £250!

Vivien explained why her daughter should win – “I am nominating my 18 year old daughter Holly who made this cake on work experience.  She has been taking baked goods into school for her classmates for the past few years but rarely eats them herself, a particular favourite are chuffins chilli chocolate muffins.  She is doing A levels at the minute and is very stressed out she will miss her school friends when she moves on to University. A Bespoke Cake made by Eric Lanlard would be cause for celebration and a great way to say goodbye to her school friends.”

This is a picture of the cake Holly made.

Keep checking the blog as we will be uploading a photo of the cake Eric makes for Holly.

Well Done to you both!


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