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Privacy policy

BakingMad.com is committed to protecting the privacy of those using our site and the confidentiality of the personal information which our customers provide us with. Your personal information is safe with BakingMad.com. We will never sell personal information or share personal information with unrelated third parties, associated companies or affiliates. We will ensure that all personal information supplied is held securely, in accordance with the Data Protection Act 1998.

If you respond to a promotion or competition we will ask for your name, address and email address. This is so that we can fulfil the promotion, notify competition winners and track the popularity of our marketing activity.

We may also use your contact information to let you know about enhancements to our site and/or services or a special offer, if you have consented to be contacted by us for such activities. If you would rather not receive this information please inform us at info@bakingmad.com

BakingMad.com uses various methods to collect certain other kinds of information including “cookies”, “refers”; “IP addresses” and “environment variables”.

 

Here is how we use these methods:

A “cookie” is an element of data that a website can send to your browser, which may then store it on your system. It can then be used to provide you with tailored information. Cookies are used to better personalize the content that you and other users will see. We may use the information to research and understand how our users habits are similar or different so that we can enhance your experience on our site. We do not match cookie data to any personal identification.

You can set your browser to notify you when you receive a cookie, giving you the chance to decide whether or not to accept it.

 

Cookie

A cookie is a text-only string of information that a website transfers to the cookie file of the browser on your computer’s hard disk so that the website can remember who you are.

A cookie will typically contain the name of the domain from which the cookie has come, the “lifetime” of the cookie, and a value, usually a randomly generated unique number.

BakingMad.com uses the following cookies:

Cookie Name/ID Category Purpose 1st party or 3rd party? Lifespan
__utma Performance data This is the main way Google Analytics tracks unique visitors. Stored in this cookie is a unique visitor ID, the date and time of their first visit, the time their current visit started and the total number of visits they have made. 3rd party The __utma cookie is a persistent cookie that expires in two years. With each new visit, the expiration date is refreshed.
__utmb Performance data This is how Google Analytics decides whether a visit has timed out and also how deep a visit has gotten. It stores the number of pageviews in the current visit and the start time of the visitor’s current visit. 3rd party The __utmb cookie is a persistent cookie that expires in 30 minutes. Each pageview refreshes it.
__utmc Performance data The __utmc cookie is the only session cookie used by Google Analytics. Its only purpose is to register that the visit ended if the browser gets closed. 3rd party Session cookie
__utmz Performance data This is the traffic source cookie. It contains all of the traffic source information for the current visit, if it was different from the previous visit. If no traffic source information can be found for the current visit, the cookie is not changed. This is the way that Google Analytics attributes visit information, including conversions and transactions to a traffic source. It does not contain historical information for previous sources. 3rd party This is a persistent cookie with a catch: it expires in six months and is only refreshed when the traffic source changes. Every other cookie is refreshed with each pageview. The impact of this is that a banner ad that brings a visitor to your site will get the credit for all future direct visits for up to six months. After six months, if there have not been visits from any other source, the cookie will expire and start to attribute information to direct visits.
__utmv Performance data This is the user-defined variable cookie. Developers can segment visitors by custom variables by calling a native JavaScript method. 3rd party This new variable gets stored in a persistent cookie which expires in two years.
Targeting or Advertising Cookies This cookie allows for retargeting and exclusion of ads, as well as allowing for optimisation of campaigns through tracking conversions. 3rd party 30 days
forum_cookie_ABCD Strictly Necessary Allows user login to be retained so that user can navigate between pages without logging in for each page. 1st party 30 minutes of non-activity

By using BakingMad.com, visitors consent to the use of these cookies.

Cookies can help a website to arrange content to match your preferred interests more quickly and enhance your experience. Cookies cannot be used by themselves to identify you.

Find out more about cookies

 

Disabling/Enabling Cookies

You have the ability to accept or decline cookies by modifying the settings in your browser. However, you may not be able to use all the interactive features of our site if cookies are disabled.

Find out how to disable/enable cookies

A “referrer” is the information passed along by a web browser that references the Web URL you linked from, and it is automatically gathered by our Web server. This information is used by BakingMad.com to identify broad demographic trends that may be used to provide information tailored to your interests.

IP addresses are automatically gathered by our Web server. Your IP address is a number that is used by computers on the network to identify your computer so that data (such as the Web pages you request) can be sent to you. You will not be personally identified from this information.

Environment variables we gather include time, type of Web browser being used, the operating system/platform, and CPU speed. This information is used only for broad demographic information. This information is used by us in identifying broad demographic trends and may be used to provide information tailored to your interests.