Cookie Policy

Cookies are small text files placed on your computer by websites and occasionally by emails. They provide useful information to companies like The Silver Spoon Company, which helps in all sorts of ways. For you, it means you can use the site ( (the “Site”) more efficiently and save time by not having to re-enter your details each time you visit. They also make sure you receive the most relevant information from Baking Mad and our partners.

For us, cookies help us to understand how our customers interact with our sites so we can make improvements.  We also use cookies to deliver customized  and relevant content and advertising within Baking Mad to site visitors  whose behaviour indicates that they are interested in a particular product or subject area.  uses the following cookies:

Cookie Name/ID Category Purpose 1st party or 3rd party? Lifespan


Performance data

This is the main way Google Analytics tracks unique visitors. Stored in this cookie is a unique visitor ID, the date and time of their first visit, the time their current visit started and the total number of visits they have made.

3rd party

The __utma cookie is a persistent cookie that expires in two years. With each new visit, the expiration date is refreshed.


Performance data

This is how Google Analytics decides whether a visit has timed out and also how deep a visit has gotten. It stores the number of pageviews in the current visit and the start time of the visitor’s current visit.

3rd party

The __utmb cookie is a persistent cookie that expires in 30 minutes. Each pageview refreshes it.


Performance data

The __utmc cookie is the only session cookie used by Google Analytics. Its only purpose is to register that the visit ended if the browser gets closed.

3rd party

Session cookie


Performance data

This is the traffic source cookie. It contains all of the traffic source information for the current visit, if it was different from the previous visit. If no traffic source information can be found for the current visit, the cookie is not changed. This is the way that Google Analytics attributes visit information, including conversions and transactions to a traffic source. It does not contain historical information for previous sources.

3rd party

This is a persistent cookie with a catch: it expires in six months and is only refreshed when the traffic source changes. Every other cookie is refreshed with each pageview. The impact of this is that a banner ad that brings a visitor to your site will get the credit for all future direct visits for up to six months. After six months, if there have not been visits from any other source, the cookie will expire and start to attribute information to direct visits.


Performance data

This is the user-defined variable cookie. Developers can segment visitors by custom variables by calling a native JavaScript method.

3rd party

This new variable gets stored in a persistent cookie which expires in two years.


Targeting or Advertising Cookies

This cookie allows for retargeting and exclusion of ads, as well as allowing for optimisation of campaigns through tracking conversions.

3rd party

30 days


Strictly Necessary

Allows user login to be retained so that user can navigate between pages without logging in for each page.

1st party

30 minutes of non-activity


Cookies set by Third Parties (Google Analytics)

Google Analytics is used on all pages of the Site, to make sure the Site is meeting the needs of the people who visit it. These cookies are used to collect information about how visitors use the Site. We use the information to compile reports and to help us improve the Site. These cookies collect information in an anonymous form, including the number of visitors to the Site, where visitors have come to the Site from and the pages they have visited.

Referrers, IP Addressees and Environment Variables

A "referrer" is the information passed along by a web browser that references the Web URL you linked from, and it is automatically gathered by our Web server. This information is used by The Silver Spoon Company to identify broad demographic trends that may be used to provide information tailored to your interests.

IP addresses are automatically gathered by our web server. Your IP address is a number that is used by computers on the network to identify your computer so that data (such as the web pages you request) can be sent to you. You will not be personally identified from this information.

Environment variables we gather include time, type of web browser being used, the operating system/platform, and CPU speed. This information is used only for broad demographic information. This information is used by us in identifying broad demographic trends and may be used to provide information tailored to your interests.

How to block cookies

You can block any cookies from any website through your browser settings, which can be adjusted to refuse the settings of all or some cookies. However, if you use your browser settings to block all cookies you may not be able to access all or parts of the Site. For more information about how to disable cookies in your browser please visit

If you share the use of a computer, accepting or rejecting the use of cookies will affect all users of that computer.

Find out more

You'll find more information about cookies at, which gives details on how to delete cookies from your computer. For information on how to do this on your mobile phone browser, please see your handset manual.

To find out about how we use your personal information, please see our Privacy Policy.

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We use cookies to provide you with the best browsing experience. By continuing to use this site you are agreeing to our use of cookies. To find out more, please read our cookie policy.

At Baking Mad we love cookies. We even place them on your computer. These ones don't contain chocolate chips, but they do allow us to provide you with the best experience. By continuing to use this site you are agreeing to our use of cookies. To find out more, please read our cookie policy. To bake some of your own, visit our cookie recipes page!