The Silver Spoon Company is committed to protecting your privacy. This Statement of Privacy applies to the Baking Mad Web site and governs data collection and usage.
Baking Mad is a trading name of The Silver Spoon Company, a trading division of British Sugar plc. For the purposes of the Data Protection act 1998 (“the Act”), British Sugar plc is the data controller of personal data collected through the Baking Mad website.
There is also information about your computer hardware and software that is automatically collected by The Silver Spoon Company. This information can include: your IP address, browser type, device type, domain names, access times and referring Web site addresses. This information is used by The Silver Spoon Company for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the Baking Mad website.
Please keep in mind that if you directly disclose personally identifiable information or personally sensitive data through Baking Mad public message boards or Social channels, this information may be collected and used by others.
Storing Your Data
Use of Your Personal Information
The Company collects and uses your personal information to operate the Baking Mad website and deliver the services you have requested. With your consent, The Silver Spoon Company may also contact you via surveys to conduct research about your opinion of current services or of potential new services that may be offered.
The Silver Spoon Company does not sell, rent or lease its customer lists to third parties. In addition, The Silver Spoon Company may share data with trusted partners to help us perform statistical analysis, provide customer support, or arrange for deliveries. All our service providers are prohibited from using your personal information except to provide these services to Baking Mad, and they are required to maintain the confidentiality of your information.
The Silver Spoon Company will only disclose personal information to third parties:
- In the event that we buy or sell any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of business
- If The Silver Spoon Company or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets
- So that we can obtain professional advice where necessary in relation to our legal rights and obligations
Security of Your Personal Information
The Silver Spoon Company secures your personal information from unauthorized access, use or disclosure. The Silver Spoon Company secures the personally identifiable information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use or disclosure. When personal information (such as a credit card number) is transmitted to other Web sites, it is protected through the use of encryption.
Access to Information
The Act gives you the right to access information held about you. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information held about you.
Contacting Us About Privacy
If you have any questions about this privacy statement, the practices of the Site, or your dealings with the Site, please Contact Us.