Privacy Policy

The Silver Spoon Company is committed to protecting your privacy. This Statement of Privacy applies to the Baking Mad Web site and governs data collection and usage.

Baking Mad is a trading name of The Silver Spoon Company,  a trading division of British Sugar plc. For the purposes of the Data Protection act 1998 (“the Act”), British Sugar plc is the data controller of personal data collected through the Baking Mad website.

There is also information about your computer hardware and software that is automatically collected by The Silver Spoon Company. This information can include: your IP address, browser type, device type, domain names, access times and referring Web site addresses. This information is used by The Silver Spoon Company for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the Baking Mad website.

Please keep in mind that if you directly disclose personally identifiable information or personally sensitive data through Baking Mad public message boards or Social channels, this information may be collected and used by others.

Storing Your Data

Data that you supply to us via the website will be stored on our behalf on servers located outside the European Economic Area ("EEA") where standards of privacy protection may not be equivalent to the standards that apply in the EEA. Whenever we transfer your data to countries outside the EEA we will comply with the Act and any other applicable legislation and will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

Use of Your Personal Information

The Company collects and uses your personal information to operate the Baking Mad website and deliver the services you have requested. With your consent, The Silver Spoon Company may also contact you via surveys to conduct research about your opinion of current services or of potential new services that may be offered.

The Silver Spoon Company does not sell, rent or lease its customer lists to third parties. In addition, The Silver Spoon Company may share data with trusted partners to help us perform statistical analysis, provide customer support, or arrange for deliveries. All our service providers are prohibited from using your personal information except to provide these services to Baking Mad, and they are required to maintain the confidentiality of your information.

The Silver Spoon Company will only disclose personal information to third parties:

  • In the event that we buy or sell any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of business
  • If The Silver Spoon Company or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets
  • If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply the Site terms of use
  • So that we can obtain professional advice where necessary in relation to our legal rights and obligations

Use of Cookies

The Site uses cookies to distinguish you from other users of the Site. This helps The Company to provide you with a personalised experience when you browse the Site and also allows us to improve the Site. We also use cookies and similar technologies to keep track of the pages our customers visit on Baking Mad, in order to determine what Baking Mad pages are the most popular. This data may be used to deliver customized content and advertising within Baking Mad to customers whose behaviour indicates that they are interested in a particular subject area.

For detailed information on the cookies we use and the purposes for which we use them see our Cookie Policy.

Security of Your Personal Information

The Silver Spoon Company secures your personal information from unauthorized access, use or disclosure. The Silver Spoon Company secures the personally identifiable information you provide on computer servers in a controlled, secure environment, protected from unauthorized access, use or disclosure. When personal information (such as a credit card number) is transmitted to other Web sites, it is protected through the use of encryption.

Access to Information

The Act gives you the right to access information held about you. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information held about you.

Changes to Our Privacy Policy

Any changes we may make to our privacy policy in future will be posted on this page, and where appropriate, notified to you by email.

Contacting Us About Privacy

If you have any questions about this privacy statement, the practices of the Site, or your dealings with the Site, please Contact Us.

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