What is Kawaii?

Written by:

What is Kawaii? Some people don’t know or haven’t heard of it… YET. But all those kawaii fans out there know very well – it is a Japanese word and it means cute, lovable and adorable. 

It’s widely used in Japanese pop culture, particularly among anime and manga fans, and has been around for decades. You can see it in fashions where the clothing is an array of bright and pastel colours, often with lots of accessories including plush toys and cute icons and emoticons, such as hearts, stars, bows and rainbows.

If it is cute, lovable and adorable, it’s kawaii : )

The kawaii trend is growing across the world, and there are many recognisable kawaii characters, from Sanrio’s world-famous Hello Kitty to Miffy and Friends, and the Pokemon phenomenon. These are just the tip of the iceberg when you consider the overwhelming number of items out there with kawaii themes.

Pinterest and Instagram are awash with kawaii designs in many different forms. You can see more kawaii in high-street stores, where regular items are made super-cute by adding big eyes and cartoonish faces, giving them a childlike, innocent look. And it’s not just bento, sushi, and all kinds of savoury food – people are bringing kawaii to life through cakes, baking and pastry treats.

What could be sweeter?

Bake Your Own Kawaii Creation

“Juliet is a baking extraordinaire and author of ‘The Cake Decorating Bible,’ ‘Cakeology’ and most recently the fabulous ‘Kawaii Cakes’. You may also recognise Juliet from her regular appearances in the ‘This Morning’ kitchen or from some of her amazing “bakes of art” such as edible Christmas jumper or celebrity wedding cakes. Explore Baking Mad to find more of Juliet’s delicious recipes and videos. ”

Register with BakingMad.com to:

  1. Get free entry in to our regular competitions
  2. Have a chance to become our baker of the month
  3. Help other bakers by rating and reviewing recipes

Enter your login details:

We use cookies to provide you with the best browsing experience. By continuing to use this site you are agreeing to our use of cookies. To find out more, please read our cookie policy.

At Baking Mad we love cookies. We even place them on your computer. These ones don't contain chocolate chips, but they do allow us to provide you with the best experience. By continuing to use this site you are agreeing to our use of cookies. To find out more, please read our cookie policy. To bake some of your own, visit our cookie recipes page!

Close