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Bake For Love

Bake for love not just for likes…

Bake for love not just for likes…

Our favourite brands, Allinson's, Billington’s, Nielsen-Massey and Silver Spoon have joined together on a mission to remind the nation why we bake - because we love it. Explore more on how you can get involved below.


Bake, share and win

Fancy a chance to win a weekly prize of a hamper packed to the brim with baking goodies and a Kitchen Aid stand mixer? 

Follow @billingtonsuk , @allinsonsflour , @nielsenmasseyuk , @bakingmad on Instagram

Bake your most loved bake

Tell us why you love it so much

Include #bakeforlove

Enter now
Bake, share and win

5 steps to becoming a 21st Century Baker

We love to bake and we know you do too. Follow these simple steps and we guarantee queues by the oven and smiles all round. Don’t forget to share your bakes with us too!

Nielsen-Massey Easy Vanilla Cupcakes

One of our most loved bakes are the easy vanilla cupcakes. A dash of Nielsen-Massey vanilla extract brings to life and add a touch of indulgence to this simple recipe. Cupcakes have never tasted so good.

See full recipe
Nielsen-Massey Easy Vanilla Cupcakes
Cherry and Pistachio Cupcakes by John Gregory Smith

Cherry and Pistachio Cupcakes by John Gregory Smith

John Gregory Smith has shared his most loved bake, his sweet and nutty Cherry and Pistachio cupcakes. Simple to bake and easy to polish off a whole tray of these whilst nattering with a cup of tea and good friends. 

Bake me

The Small Print

To enter our 'Bake for Love' competition and have your chance at winning a brand new kitchen, KitchenAid or personalised tin please make sure you read the competition terms and conditions first, click here to view.

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